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Marketing: Yahoo's desperation is Google's gain

If you were to think of the one place that Yahoo! would find customers, it's a reasonable bet that it would not be on Google...

Marketing: CompleteTheFollowingSentence.Com goes live

The Chief Officers' Network's latest service to help with business promotion and market intelligence goes live at midnight (GMT) tonight. www.completethefollowingsentence.com is a sophisticated m...

Advertising: Epic claims reduction in advertising frauds

Epic Advertising's subsidiary Online Intelligence says that it has developed a range of tools to aid the monitoring of web-adverts and to reduce both brand-misuse and fraud prevention.

Marketing: T Shirt company cottons on after reputation is shaken

T Shirt Company Cotton On has, depending on one's view, been a victim of prudish, right-on, self-righteous spoilsports or of a demonstration of people power. We call it "Reputation Bombing,&...

Marketing: is there really no such thing as bad news?

Despite the best efforts of the media to whoop up global despair at the death of Michael Jackson, the reality is that outside the media the mourning has been something of a non-event. But that ha...

Marketing: Petronas vehicle to aid Malay businesses

Malaysia's state-owned oil company, Petronas, has revealed plans to aid Malay business people to bring their products to market via its petrol stations.

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Marketing & Sales

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