Sales and Marketing are important to any business. So why are some businesses so much more successful at it than others. Share your experiences - click on Write for Us and become a contributor now.
Spotty teenagers won't have to sit in front of their monitors so long now that Bare Necessities has decided to print a catalogue.
Neilson's Global Luxury Brands Survey says a lot about the fashion industry - not the least of which is that spending money does not automatically bring cachet. But our own "brand cachet" survey reveals surprisingly similar results.
A marketing email shows something very interesting about the use of data in email marketing.
You know how annoying it is when you are sitting down to watch a film or a motor race and within minutes your enjoyment is spoiled by advertising breaks that ruin the flow or, worse, make you miss part of the action. Is a decision in a Swedish court going to stop this annoyance?
Are you a chief officer in sales and marketing? Do you have a point of view? Then contribute to The Chief Officers' Network.
Nissan Malaysia has launched a new car, the Latio. Well, the Sunny replacement is new in Malaysia but it's been in other countries for a little while. But something's not quite right.