• Search:



The Chief Officers' Network - your business advantage / Industries / Automotive / Automotive: Aston on the bonnet, Toyota underneath.




Automotive: Aston on the bonnet, Toyota underneath.

If your Aston Martin Vantage is too fuel-thirsty for that trip to the shops, or the school run when it never warms up, or if it's too big to thread through the city or those ever-closer pillars in car parks, there's a solution.



Most Recent - This Section

Automotive: death of an icon: Hummer goes down
Automotive: Leading, Original, Trend-setting, Unique, Special - that'll be LOTUS, then
Automotive: Toyota to kill heel-and-toe driving
Automotive: European Investment Bank agrees to support SAAB deal
Automotive: SAAB deal details becoming clearer


Most Recent - Whole Site

Business Strategies: what do you do with an incalculable surplus of cash?
Travel Warnings: more countries warn of risks in Bangkok
Business crime: UK Insolvency service closes businesses for misleading sales practices
Legal Professional : "estate planning advisers" were running a ponzi scheme
The Legal Professional: US bankruptcies rise in 2009


Most Recent - BizNewsSelect

The Society of Anti Money Laundering Professionals: launch of Accredited Training Course Provider scheme
The Society of Anti Money Laundering Professionals launches new membership class
Quick To Learn More expands and updates content units
Hong Kong's latest foreign currency reserve assets figures released
International reserves of BNM as at 31 December 2009


Most Recent - BankingInsuranceSecurities.Com

ATM: State Bank of India to replace domestic ATM network software
wmlro.com: illegal immigrant to be charged with laundering scheme.
Banking: BofA sued after repossession error
wmlro.com: cocaine found in false bottom of suitcase
Securities: SEC charges broker with scheme to divert profits from one client to another
 

If you ever see what you think is a Toyota iQ with a bumper sticker that says "My other' car's also an Aston Martin," look up. The chances are that the badge on the tailgate is the famous flying wings.

For Aston Martin have announced a deal to modify the iQ, and sell their modified versions only to existing Aston customers.

In the clay, the Aston front sits well in the micro-car that will be called "Cygnet."

But the cars are not ready for launch: Aston is re-working the insides but doing surprisingly little to the underpinnings of the iQ which has already won many awards - but not a lot of sales.

Bookmark and Share





loading